If you plan to take part in a sponsored challenge for One25, find out how to make the very most of your fundraising efforts and inspire people to really get behind you.
Your page should inspire people. And your personality should come shining through it. The best way to achieve this is to upload a photo of you or something that best represents your challenge and tell people not only what you will be doing but more importantly why you’re doing it. You can even change your page title and url link to something less formal than the default. Here’s an example:
Don’t forget to set a target and have the courage to aim high. People love to feel they’re playing their part in helping you reach your goal. Of course, as soon as you reach it make sure you up it again – people aren’t much motivated to give if you’ve already crossed the finishing line.
In the week leading up to your challenge take every opportunity to spam social media – it’s a short enough timeframe to be effective without annoying your friends. Post daily as well as trying out ‘Facebook Live’ (or similar) to catch people’s attention. Give people regular updates about how you’re feeling about the challenge ahead, include photos, funny anecdotes, heartfelt reflections, videos of the challenge itself, desperate pleas and more! Include the link to your sponsorship page at the end of every post.
Send little shout outs to publically thank anyone who donates, as a prompter for others to follow suit and as a feel good for the person who’s donated. This really works! And keep bringing out the target updates of ‘this much to go till I reach…’ Break it down into mini-targets each day; eg ‘I’m just £45 away from reaching £200 and I’d love to get there by the end of today. Who’s gonna help me???’
Finally, why not temporarily change your profile picture on Facebook, Whatsapp, Instagram and all the socials you’re a part of, to remind people what you’re doing.
Email is a really effective way to share your page. Make each person think you’ve written it directly to them by giving your template a personal touch to each recipient – trust us, it’s worth the extra time spent as they are far more likely to donate. Repetition always helps people to remember to give. Try sending one email in the run up, one on challenge day and one after- including a few stories and pictures to inspire them to give. If anyone replies saying they will donate, make a note and keep sending them friendly reminders till they do 🙂
If you have an e-bulletin at work or the intranet, ask if you can include a plug for your challenge there too. If you have permission to temporarily add a short message in your email signature too, why not try something like ‘I’m [insert your pledge] to help women escape poverty and addiction. Sponsor me [hyperlink to your page]’
Use your sponsor form to catch those people at work/school, the gym or church when you see them face to face. Why not ask if you can pin a form to the noticeboard or leave at the reception desk? When you’ve collected the money you can pop it onto your online page- simple. Don’t forget to ask people to Gift Aid it (it adds 25p to every £1!). Download a form below or ask us to email you one.